The Premier micro automobile brand TVS has created history by winning six awards under a single brand name at the recently concluded 15th SLIM Brand Excellence Awards.
“These accolades that have been independently appraised and evaluated by the an Eminent panel of Judges, who recognized the Excellence of Brand TVS in Financial performance as well as Brand Health and Equity Performance via a stringent preset criteria.
TVS Lanka winning the prestigious title of “Brand of the Year” and continuous success in clinching National Level excellence across all products and service brands marketed in Sri Lanka is a testimony of Consumer Response to Brand TVS. Brand of the Year is the highest reward that a brand could achieve in this most sought after Awards Ceremony in Branding and Business”, said Ravi Liyanage, Chief Executive Officer of TVS Lanka.
Head of Marketing TVS Lanka, Hashan Haputhanthri commenting on this win said that the research lead discovery of consumer insights has been the genesis of brand strategy of TVS which led to surpass key result areas of the SLIM Brand Excellence. “We are grateful to our valued Customers at this point in time who made it possible for us to achieve this historic and momentous feat.”
TVS Lanka clinched the much coveted Brands of the year (Gold) and the B2B Brand (Gold), Innovative Brand (Gold), Product Brand (Gold) awards for its unique 4Di strategy. The Company also secured two Silver Awards for Best New Entrant and International Brand.
Further in the same year TVS won “Most Innovative Brand of the Year” and “Turnaround Brand of the Year”.
Brand TVS is Marketed by a joint venture between United Motors Sri Lanka and TVS associate companies in India by forming TVS Lanka (Pvt) Ltd. TVS Motor Company, the flagship of 100 years old, over USD 7.2 Billion TVS Group, is one of India’s leading two wheeler manufactures and among the top seven in the world. The company has three manufacturing plants in India and one in Indonesia. Present in over 60 countries worldwide, TVS Motor Company is renowned for Innovation and currently owns 600 + patents.
The Deming Award is a global quality award that recognizes corporates for their contributions to the field of Total Quality Management (TQM) and businesses that have successfully implemented TQM.
Add new comment