Seylan Bank has launched digital bank account for the youth of Sri Lanka named - Seylan Seylfie. A new youth account experience for those between 18-26 years, Seylan Seylfie offers unique benefits for its tech-savvy target group.
Seylan Bank has partnered with the country’s leading telecom provider Dialog Axiata PLC to offer various digital benefits for this data-loving customer segment.
With Seylan Seylfie, the Bank has pioneered the ‘digital interest’ concept which is a world first between a bank and a mobile operator, with interest on savings accounts credited directly to Dialog mobiles of youth account holders as a top-up for data, voice, if the account holder so wishes.
The Seylan Seylfie chip-based debit card offers an array of benefits and discounts while shopping, dining or holidaying. Student, educational and other business loans are also available at attractive rates. Further youth could open a special current account with customized cheque book as well, subject to complying with a few conditions.
A special credit card is also offered if the youth earn a monthly permanent income of over Rs. 15,000 and designed to give youth the flexibility to spend responsibly.
Account holders who register for Seylan internet banking can log in to their Facebook profile and use the Seylan Social Banking App with convenient benefits such as Pay-a-Friend, balance inquiries.
The Director and CEO of Seylan Bank, Kapila Ariyaratne commented, “Despite the fast and ever changing nature of customer needs as well as financial product offerings, Seylan Bank has been able to unerringly differentiate its positioning through its commitment to dynamic innovation and customer-centricity and has committed itself to tread a brave new path in digital banking to offer an exceptional online user experience.
We are poised to invest further in the digital sphere to launch innovative products catering to the emerging needs of the customers.”
Tilan Wijeyesekera DGM Marketing and Personal banking, “We are extremely pleased to launch Seylan Seylfie as a truly trailblazing product that fuses today’s young adults need for convenience through technology and dependence on social media and interactivity, together with the need to invest and save for their future in a manner that fits their fast paced lifestyles.”
“The product was based on the in-depth research carried out amongst our young customers and led us to collaborate with Dialog Axiata known for their cutting edge telecom solutions to launch this truly unique product proposition which we are confident would be a game changer in the youth savings market in Sri Lanka.”
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