The 2018 Esala festivals of the Kataragama Kiri Vehera and the Ruhunu Kataragama Maha Devalaya are being illuminated by Swadeshi Industrial Works PLC. The illumination is done under the theme of “Swadeshi Khomba Aloka Pooja Sathkaraya”
The events began on July 13 and will continue till July 27, and Swadeshi is sponsoring the Aloka Poojawas for the 17th consecutive year.
Swadeshi Chairperson, Amari Wijewardene said that as a Sri Lankan owned company, they consider it a duty to safeguard the culture and traditional heritage of Sri Lanka by supporting activities such as this annual Aloka Poojawa.
Deputy Chairperson/Managing Director, Chulodhara Samarasingheadded illuminating places of worship in the country is not only for the benefit of worshippers but also to educate the younger generation on the importance of safeguarding the country’s heritage. The illumination will be followed by a colourful cultural pageant which highlights Sri Lankan traditions and history.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya, where the sacred tooth relic was kept and the ancient murals were renovated by Swadeshi Chairperson Amari Wijewardene to bring back its past glory.
She is the great granddaughter of Helena Wijewardene Lamatheni who initiated renovations of the Kelaniya Raja MahaViharaya in 1927.
Swadeshi also supports the Aloka Poojas of Sabaragamu Maha Saman Devalaya, Devundara Sri Vishnu Devalaya, Redigama Ridi Viharaya, Dambadeniya Raja Maha Viharaya and Keragala Raja MahaViharaya.
The pioneer and market leader in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. Among the pioneer brands of Swadeshi are Khomba Herbal, Khomba Deo, Khomba Baby, Rani Sandalwood, Rani Rose, Apsara, Perlwite, Lak Bar, Lady, Black Eagle (Perfume and After Shave), Swadeshi shower gel range and the one and only kid’s range “Little Princess”.
The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood.
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